Plans for Every Small Business
We believe trust should be accessible to every business — not just the ones with big budgets. Start free, upgrade when you're ready, and cancel anytime.
Pay annually and get 2 months free — 12 months for the price of 10.
Free
Get your business listed and start collecting reviews.
- Business profile listing
- Collect unlimited reviews
- 5-point colour-coded rating system
- Basic contact information
- Instagram, TikTok & Facebook channel links
- Shareable review request link & QR code
- Community visibility
Starter
Engage with customers and build your reputation.
or $120/year — 2 months free
- Everything in Free
- Respond to customer reviews
- Custom business branding
- Logo and photo uploads
- Priority email support
Growth
Stand out with premium features and insights.
or $290/year — 2 months free
- Everything in Starter
- Verified business badge
- Analytics dashboard
- Premium directory placement
- Website review widgets
- Email signature rating badge
- Social media review graphics
- Export your reviews as CSV (Shopify-ready)
- Invoice & quote trust badges
- API access
- Dedicated account manager
Pro
Multi-dimensional reviews that capture every aspect of service quality.
or $490/year — 2 months free
- Everything in Growth
- Multi-dimensional guided reviews
- Rate speed, quality & delivery separately
- Would-use-again & recommend questions
- Dimension breakdown on every review
- Guided review analytics
- Priority guided-review support
Show your rating everywhere
Growth unlocks the full TrustStanding widget kit — copy-and-paste snippets and ready-made graphics that always show your live rating.
Website widgets
Embeddable star rating and review carousel for any page.
Email signatures
A compact rating badge that links back to your profile.
Social media graphics
Auto-generated review posts sized for Instagram, Facebook and LinkedIn.
Invoices & quotes
Printable trust badges for your paperwork and proposals.
Your rating, everywhere your customers look
Real examples of the widget kit in use — on your site, in your emails, on social and on the paperwork you send out.
On your website
Drop the rating widget and review carousel into any page — WordPress, Wix, Squarespace, Shopify or custom.
In your email signature
A compact rating badge on every email you send, linking straight to your verified profile.
On social media
Ready-sized review graphics for Instagram, Facebook, TikTok and LinkedIn — generated from your newest 5-star reviews.
On invoices & quotes
Add your trust badge to Xero, QuickBooks, FreshBooks or Word templates so every quote closes with proof.
The full widget library
Every widget in the kit, live and interactive — micro trust signals, rating blocks, review carousels, review collectors and off-site badges. Copy one snippet and paste it anywhere.
Micro widgets
The smallest trust signals — drop them in a header, footer or product row.
Excellent · 132 verified reviews
TrustBusinessRating widgets
Your overall score, sized for sidebars, hero sections and navigation bars.
4.8
Excellent · 132 reviews
Review widgets
Show the reviews themselves — static, rotating or pull-quoted.
132 verified reviews
Fast, tidy and fairly priced
“Turned up on time, fixed the leak in under an hour and left the place spotless.”
Sarah M. · 3 days ago · Verified
Fast, tidy and fairly priced
“Turned up on time, fixed the leak in under an hour and left the place spotless.”
Sarah M. · 3 days ago
“Honest pricing, brilliant work and they explained everything as they went.”
Emergency leak repair
Collect & verify
Ask for reviews and show that your listing has been verified by us.
How did we do? Your review helps other customers choose.
Leave a reviewBeyond your website
The same rating on the places customers actually meet you.
James Okafor
Owner · Northside Plumbing
07700 900 123 · northsideplumbing.co.uk
5-star review
“Honest pricing, brilliant work and they explained everything as they went.”
Northside Plumbing
INVOICE #1042
Northside Plumbing
£340.00
Frequently Asked Questions
Is the Free plan really free?
Yes. You can list your business and collect reviews at no cost, forever. We believe every business deserves a chance to build trust, regardless of budget.
Can I cancel anytime?
Absolutely. There are no long-term contracts or cancellation fees. Cancel your plan anytime and your business listing stays active on the Free plan.
How does annual billing work?
Choose annual billing and you pay for 10 months and get 12 — that's 2 months free on Starter, Growth and Pro. You're billed once a year and can switch back to monthly at your next renewal.
How does the rating system work?
We use a 5-point rating scale with a unique colour progression: red (1), orange (2), champagne (3), light gold (4), and gold (5). This makes it easy for customers to quickly understand a business's reputation at a glance.
Do you verify businesses?
Yes. Businesses on the Growth plan and above receive a verified badge after we confirm their business details. This helps customers know they're dealing with a legitimate, established business.
What if I get a negative review?
On the Starter and Growth plans, you can respond publicly to any review. We encourage open dialogue — responding professionally to negative feedback often builds more trust than having only perfect reviews.
What widgets are included in the Growth plan?
Growth includes a full widget kit: embeddable rating widgets for your website, a compact rating badge for email signatures, auto-generated review graphics sized for Instagram, Facebook and LinkedIn, and trust badges you can drop onto invoices and quotes. All widgets update automatically as new reviews come in.
What are Guided Reviews?
Available on the Pro plan, Guided Reviews break a single rating into specific dimensions — speed, quality, and delivery — each scored on the same 5-point scale. Customers also answer whether they'd use the business again and whether they'd recommend it. This gives future customers far more useful detail and helps businesses pinpoint exactly what to improve.