TrustStanding vs Trustpilot
The same trust signals, priced for a business with one van rather than one hundred.
Trustpilot is the best-known review platform in the UK and Europe, and its brand recognition is genuinely valuable. But its paid tiers are built and priced for mid-market and enterprise companies, and the features small firms actually want — replying to reviews, branded widgets, exports — sit behind those plans. TrustStanding keeps the trust mechanics and verification, and prices them at $12 and $29 a month with no annual contract.
| Feature | TrustStanding | Trustpilot |
|---|---|---|
| Free listing | ||
| Reply to reviews on a low-cost planOurs starts at $12/mo | ||
| Transparent public pricingHigher tiers are quote-based | ||
| No annual contract required | ||
| Website review widgets | ||
| Email signature rating badge | ||
| Ready-made social media graphics | ||
| Invoice & quote trust badges | ||
| Export reviews as CSV | ||
| Instagram / TikTok seller friendly | ||
| Colour-coded 5-point rating scale | ||
| Global consumer brand recognition |
The key differences
Small-business pricing, published openly
Every price is on our pricing page. No sales call, no quote, no minimum term.
Replies aren't a premium feature
Responding professionally to feedback is how trust is built, so it's included from our cheapest paid plan.
A rating you can read at a glance
Our 5-point scale runs through a clear colour progression, so customers understand a score instantly.
Built for service firms, not retailers
The whole product assumes you sell a job, a visit or an appointment — not a SKU.
Where Trustpilot is the better fit
If you need household-name brand recognition at checkout, deep CRM and helpdesk integrations, or review-collection at tens of thousands of invitations a month, Trustpilot's enterprise tooling is a better match.
Switching to TrustStanding
- Claim your free listing and invite past customers with your review request link or QR code.
- Add your social handles so reviews follow you across Instagram, TikTok and Facebook.
- Upgrade to Starter to reply to reviews and brand your profile with your logo.
- Upgrade to Growth for the verified badge, analytics and the full widget kit.
Frequently asked questions
Can I move my Trustpilot reviews across?
Review content belongs to the reviewer and the platform it was left on, so it can't be transferred. We focus on making it fast to collect fresh reviews instead.
Can I use both platforms?
Yes, and plenty of businesses do. There's nothing preventing you from collecting reviews in more than one place.
Are your reviews verified?
Reviews are tied to an account, and Growth listings carry a verified business badge once we've confirmed the company's details. Verification is the product we sell, so we don't remove our badge from it.
List your business free today
Collect verified reviews, show your rating everywhere, and own your reputation.