TrustStanding vs Trustpilot
Trustpilot rates your business. We verify it — and give you a certificate to prove it.
Trustpilot is the best-known review platform in the UK and Europe, and its brand recognition is genuinely valuable. It also does a lot: review invitations, analytics, sentiment tools, marketing assets and deep integrations. What it doesn't do is assess the business behind the reviews. That's where TrustStanding adds a layer: our guided review survey asks customers multi-dimensional questions and turns their confirmed answers into attribute buttons on your profile, and our independent certifications — a 100-point Business Standing Score, Customer Service Excellence and Digital & AI Readiness — are evidence-assessed and issued on a QR-authenticated certificate you can attach to any bid or tender.
| Feature | TrustStanding | Trustpilot |
|---|---|---|
| Guided multi-dimensional reviewsCustomer-confirmed attribute buttons | ||
| Independent Customer Service Excellence certificate | ||
| Independent Digital & AI Readiness certificate | ||
| Independent Business Standing Score100-point, five-section assessment | ||
| QR-authenticated A4 certificateFor bids, tenders and proposals | ||
| Free listing | ||
| Reply to reviews for free | ||
| Transparent public pricingHigher tiers are quote-based | ||
| No annual contract required | ||
| Website review widgets | ||
| Email signature rating badge | ||
| Ready-made social media graphics | ||
| Invoice & quote trust badges | ||
| Export reviews as CSV | ||
| Colour-coded 5-point rating scale | ||
| Global consumer brand recognition |
The key differences
Guided reviews, not just stars
A lightning survey asks about speed, quality, delivery and value. Confirmed answers become attribute buttons prospects can see — no other platform does this.
An independent assessment, not just an average
Our 100-point Business Standing Score examines statutory filings, financial signals, suppliers, workforce and customers. A star average tells you none of that.
A certificate that wins work
Attach your score, rating and identity verification to bids and tenders on one QR-authenticated page buyers can check in seconds.
Certification, not just reputation tooling
Trustpilot gives you analytics and marketing assets around your reviews. We add independently assessed certificates — Business Standing, Customer Service Excellence and Digital & AI Readiness — that a buyer can verify.
Where Trustpilot is the better fit
If you need household-name brand recognition at checkout, deep CRM and helpdesk integrations, or review-collection at tens of thousands of invitations a month, Trustpilot's enterprise tooling is a better match.
Switching to TrustStanding
- Claim your free listing and invite past customers with your review request link or QR code.
- Add your social handles so reviews follow you across Instagram, TikTok and Facebook.
- Upgrade to Starter for website widgets, social graphics and a branded profile.
- Upgrade to Growth for the verified badge, analytics, invoice badges and CSV export.
Frequently asked questions
Can I move my Trustpilot reviews across?
Review content belongs to the reviewer and the platform it was left on, so it can't be transferred. We focus on making it fast to collect fresh reviews instead.
Can I use both platforms?
Yes, and plenty of businesses do. There's nothing preventing you from collecting reviews in more than one place.
Are your reviews verified?
Reviews are tied to an account, and Growth listings carry a verified business badge once we've confirmed the company's details. Verification is the product we sell, so we don't remove our badge from it.
List your business free today
Collect verified reviews, show your rating everywhere, and own your reputation.