TrustStanding vs Google Reviews
Google shows your rating in search. We verify the business behind it.
Google Reviews is free and feeds directly into Maps and local search, which makes it a must-have. But it only ever produces a star average, and that average lives inside Google's profile — you can't export it or reliably reuse it. TrustStanding is the layer you own and the verification Google never does: guided reviews that turn customer answers into confirmed attribute buttons, an independent 100-point Business Standing Score across five sections of your business, and a QR-authenticated certificate you can attach to any bid, tender or proposal.
| Feature | TrustStanding | Google Reviews |
|---|---|---|
| Guided multi-dimensional reviewsCustomer-confirmed attribute buttons | ||
| Independent Business Standing Score100-point, five-section assessment | ||
| QR-authenticated A4 certificateFor bids, tenders and proposals | ||
| Free plan available | ||
| You can export your reviewsGrowth plan exports CSV, Shopify-ready | ||
| Reply to reviewsIncluded from our Starter plan | ||
| Embeddable website widgetsGoogle requires third-party tools | ||
| Email signature rating badge | ||
| Ready-made social media graphics | ||
| Invoice & quote trust badges | ||
| Works without a physical premises | ||
| Independent human verification badge | ||
| Appears in Google Maps results |
The key differences
Guided reviews, not just a star average
Our survey asks about speed, quality, delivery and value. Each confirmed answer becomes an attribute button on your profile — Google gives you a number and nothing else.
An assessment Google never performs
The 100-point Business Standing Score examines statutory, financial, supplier, workforce and customer signals. No search engine verifies any of that.
A certificate you can put in a tender
Score, rating and identity verification on one QR-authenticated page. You cannot attach a Google rating to a procurement submission.
You own the reviews
Export them as CSV whenever you like and carry them to a website, a Shopify store, or a proposal deck.
Where Google Reviews is the better fit
If your only goal is appearing in Google Maps and local search results, Google Reviews is essential and you should keep it. Use TrustStanding alongside it, not instead of it.
Switching to TrustStanding
- Keep your Google profile — we're designed to sit alongside it, not replace it.
- Claim your TrustStanding listing free and start collecting reviews the same day.
- Share your review request link or QR code by text, email or in your Instagram bio.
- On Starter, drop the widget onto your website so visitors see a live rating.
Frequently asked questions
Can I import my existing Google reviews?
No — and neither can anyone else legitimately. Google's terms don't allow bulk reuse of review content on another platform. We help you rebuild quickly with review request links and QR codes.
Will using both hurt my Google ranking?
No. Collecting reviews on a second platform doesn't affect your Google ranking, and most businesses see it as an extra trust signal on their own website.
Why pay when Google Reviews is free?
You're paying for portability and presentation: exportable reviews, verification, and widgets for your site, email, invoices and social feeds. Being listed with us stays free.
List your business free today
Collect verified reviews, show your rating everywhere, and own your reputation.